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Yes. Professional photography and floor plans are included as standard for every listing. Online presentation is the first impression most buyers will have of your property — getting it right is non-negotiable. Strong photography generates more enquiry, more competition, and ultimately stronger offers.

Your property will be listed on realestate.com.au and domain.com.au — Australia's two largest real estate portals — as well as our own website and database of active buyers. A professional for-sale signboard is installed to activate the local market.

We also contact registered buyers from our database who match your property profile — often generating interest before the listing even goes live publicly.

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Not necessarily. The goal is to spend wisely, not to spend the most. We build a campaign around what your property actually needs — not a standard package designed to maximise our marketing revenue. A focused, well-executed campaign consistently outperforms an expensive but unfocused one.

Our senior agents handle negotiation directly — from first offer through to accepted contract. Your sale is not handed off to junior staff once the listing is secured. Negotiation is one of the biggest levers in determining your final sale price, and we treat it with the attention it deserves.

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Not always. Some homes benefit from small targeted improvements; others are ready exactly as they are. We give you practical, honest advice on what is genuinely worth doing before you go to market — and what would be a waste of money. The goal is to maximise your result without unnecessary pre-sale spending.

We assess your property using recent comparable sales in your suburb, current buyer demand and stock levels, local market conditions, and the specific features of your home. A good Perth property appraisal is evidence-based and realistic — designed to position your home correctly from day one so it attracts genuine competition, not just interest.

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Be cautious. Overquoting is one of the most common tactics used to win listings in Perth. An inflated price estimate gets your signature on an agreement — but once you're live on the market and buyer feedback tells a different story, price reductions follow. That process damages your momentum and negotiating position.

The best pricing strategy generates early buyer competition and strong offers. We will always give you an honest, evidence-based assessment — even if it is not the number you were hoping to hear.

Buyer competition is built from the foundation up: accurate pricing that makes your property genuinely attractive, presentation that stands out, targeted exposure to the right buyers, and active follow-up that maintains momentum. We do not manufacture urgency — we create the conditions for it by running a disciplined, well-timed campaign.

It depends on the property, price point, location, and market conditions. Our average days on market is 9 days — well below the Perth metro average. That reflects accurate pricing from day one, quality marketing, and active buyer follow-up throughout the campaign.

Speed and price are not mutually exclusive. A well-run campaign achieves both — and that is what we aim for on every sale.

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Yes. We work across Perth and surrounding areas — from Subiaco, Cottesloe, and South Perth to Scarborough, Victoria Park, East Perth, Leederville, and the wider metro region. Wherever your property is, the same 1% commission, the same full service, and the same senior-agent involvement applies.

No. Buyers do not know — or care — what commission rate you are paying your agent. They are focused on the property: how it is presented, how it is priced, and how the campaign is managed. A well-run sale creates buyer confidence regardless of the fee structure behind it. What they see is the marketing, the professionalism, and the quality of your home's presentation.

Yes. Properties that have been overlooked before often simply need a better strategy — not a different buyer pool. We focus on repositioning the property correctly: understanding why it did not sell, rebuilding buyer confidence, and presenting it in a way that reaches the right market. Many of our strongest results have come from properties others had given up on.

Yes. A premium result comes from accurate pricing, strong buyer competition, quality presentation, and disciplined negotiation — not from paying a higher commission. The fee structure has no bearing on how well your property is marketed or how hard your agent negotiates on your behalf.

Our model is built to deliver the best result in Perth by combining premium service with a commission rate that treats your equity with respect.

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We combine a genuinely low commission with a genuinely full service — and 17 years of local Perth experience to back it up. Senior agents handle your sale personally from first appraisal to settlement. No juniors. No handoffs. No franchise overhead eating into the value we deliver.

Sellers choose us because they want expert guidance, honest advice, strong results, and a commission that reflects what the work is actually worth — not what the market has historically been willing to tolerate.

About One Percent Realty WA →