Paying More Commission

Paying More Commission Won’t Get You a Better Sale Price (Here’s Why)

For decades, Perth homeowners have been told the same story:

“If you pay a higher commission, you’ll get a higher sale price.”

It sounds logical.
It feels reassuring.
And it’s completely wrong.

In fact, overpaying for commission is one of the most expensive mistakes a seller can make — and one that benefits everyone except you.

Let’s clear the air

The Biggest Myth in Real Estate: “You Get What You Pay For”

If higher commission truly meant a higher sale price, then the data would be crystal clear:
* Homes sold by 2–2.5% agents would consistently sell for more
* Discounted agents would underperform
* National brands would dominate results

That simply doesn’t happen.

Buyers don’t care what commission you’re paying. They don’t know. And even if they did, it wouldn’t change what they are willing to offer.

The market sets the price — not the fee structure behind the scenes.

Promising a Higher Price Is Easy, Achieving One Is Hard.

Many agents win listings by doing one thing very well: telling sellers what they want to hear.

* A higher “appraisal”
* A big brand logo
* A glossy pitch
* A higher commission “because we will work harder”

But here’s the uncomfortable truth:

"An agent cannot promise/guarantee you a higher price. They can only promise to work with a proven process that has delivered outstanding results time and time again"

And when that process is weak, no commission level will save it.

See our results here - Recent Sales                See our reviews here - Google Reviews

Why National Brands Don’t Sell Homes for More

Large franchises love to imply that their name alone creates value.

In reality, national brands come with:
* Franchise royalties
* Huge office overheads
* Multiple layers of staff
* Sales targets unrelated to your outcome

Those costs don’t increase buyer competition.
They don’t improve negotiation.
They don’t add a single dollar to your final price.

They just inflate the fee you pay. You are funding a brand — not a better result.

What Actually Gets the Best Price

The highest sale prices come from one thing only:

A proven, repeatable sales strategy executed properly.

That means:
* Correct pricing from day one
* Strategic buyer exposure (not just “listing and hoping”)
* Tight enquiry management and follow-up
* Controlled competition
* Skilled, confident negotiation
* An agent who is directly involved — not delegated

This is process driven selling and it works regardless of commission size.

Why Paying Less Makes Sense (When It’s Done Properly)

Cheap isn’t the problem, Inefficiency is.

Most “cheap” agents cut costs by cutting corners:
* Fewer inspections
* Less buyer follow-up
* Junior staff running your sale

That is where sellers get burned.

At One Percent Realty WA, the fee is lower because the business is smarter — not because the service is smaller.

We don’t fund:
* Franchise royalties
* Bloated staffing of offices
* Unnecessary overheads

Instead, we invest in:
* Lean digital Systems
* Tried and tested systems and processes that work  
* Direct, hands on agent involvement from listing to settlement (no additional staff)

The result?
Same (or better) outcomes — without the inflated commission.

The Question Sellers Should Be Asking

Not:           “What commission do you charge?”

But:           “What system are you using to get buyers competing for my home?”

Once you understand that, the decision becomes obvious.

Paying 2–2.5% for the same process doesn’t make you safer. It just makes you poorer at settlement time.

The No-Brainer Reality

If:
* Buyers set the price
* Strategy drives the outcome
* Process matters more than branding

Then paying tens of thousands more in commission makes no sense.

Selling with One Percent Realty WA is not about settling for less. It’s about refusing to overpay for the same result & once you see that — not using us suddenly feels like the risky choice.

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